Finances
Income and expenses broken down clearly — so you know exactly where profit is made and where it leaks.
#1 Performance Intelligence Software
#1 Performance Intelligence Software
Know Exactly How Your Practice Is Performing
Lucro transforms your practice data into sharp, actionable intelligence — so you always know where you stand and where you're headed.
A demonstration of Ask Lucro: practice owners ask questions like “Where is my practice leaking profit?” and get plain-language answers from their own practice data — financial, patient and marketing. The figures shown are a sample practice's.
Illustrative numbers. Nothing you type leaves this page.
500+
healthcare practices on Lucro
$50M+
in monthly practice revenue tracked
98%
customer retention
The Platform
Four Sides of the Practice, Read Together
Patients
See your real capacity, what has to change to grow, and the potential income waiting in every unfilled slot.
Marketing
Track spend by channel against patients produced. See cost per new patient and cut what isn't converting.
Team
See what each role costs against the income it brings in, and which services drive the most income.
How Lucro Thinks
It Does Not Show You Numbers. It Tells You What They Mean.
Your books say profit fell. Your schedule says you ran at 62%. Your marketing says referrals cost nothing. Lucro reads all three and tells you the schedule is the problem — and that filling it is worth $18,000 a month.
Reads
Financials first, then patient activity and marketing spend — one picture, monthly.
Finds
Every gap priced in dollars, ranked, against your own targets.
Tells you
The one move to make next, and what it is worth if you make it.
Real Client Results
$45,490 More Profit a Month, in Eight Months
Not a projection — one practice on Lucro. The line below is the rest of them.
$45,490
average monthly profit increase in 8 months
Dr. Amanda
$71,575
average monthly profit increase in 5 months
Dr. Chad
$60,619
average monthly profit increase in 2 months
Dr. Gabriela
$58,947
average monthly profit increase in 3 months
Dr. Luke
63.34%
revenue growth in 5 months
Dr. James
167.38%
revenue growth in 4 months
Dr. James W.
−47.55%
decrease in expenses in one month
Dr. Sanio
Customer Stories
What Practice Owners Are Saying
“Lucro is the unfair advantage every growth-focused practice needs.”
Dr. Jeff LangmaidFounder — The Smart Chiropractor“Clinics that know their financials, are the clinics that always scale.”
Dr. Allen MinerCEO — Chiro Match Makers“Using Lucro is a no-brainer for any clinic serious about growth…”
Dr. Steve HoffmanCEO — Chiropractic Mastery“Lucro gives you clarity, confidence, and direction in your business.”
Dr. Ryan ReiderCEO — DC Practice Growth“Our top-performing docs consistently rely on Lucro to make critical decisions.”
Dr. Aaron GummCEO — Blueprint to Practice Automation“Lucro is the most comprehensive, business software ever created.”
Dr. Fred DiDomenicoFounder — Elite Coaching“You need to get Lucro if you're serious about clarity, growth & freedom!”
Dr. Isaac JonesCEO — Health Experts Alliance“Lucro enables you to better know your practice to grow your practice.”
Dr. John LeeFounder — Alpha Omega Consulting“Lucro will help you completely transform and elevate your practice.”
Dr. Matthew LoopCEO — Freedom Alliance Mastermind“Lucro is the most valuable business software ever created for our profession.”
Dr. Stephen FransenFounder — The Remarkable Practice“Lucro isn't just bookkeeping — it's a growth engine for practices.”
Dr. Daniel BaiFounder — Close for Chiro“We have been crushing record months almost every single month. I have absolute clarity on what we're doing and where we're going.”
Dr. Anthony PellegrinoPractice Owner“They brought CFO quality into our industry — it's been a game changer for the way we run our enterprise.”
Dr. Justin BrownPractice Owner“It's just data that I'd never had before. Without a shadow of a doubt, it's going to help me grow to the next level.”
Dr. Alan NathansPractice Owner“Confidence and clarity — those are the two things I gained. Here's where our numbers are, here's what they could be, and here's what they should be.”
Dr. Adam BabcockPractice Owner“It's really been an eye-opener — they gave us immediate confidence right off the bat.”
Dr. TJ AlgerEssence Health Group“We're using the numbers to guide decisions for the practice — and we're really starting to see the benefits of that.”
Dr. Tabor SmithPractice Owner“Because of the strategic planning call, we have hired another associate and are maximizing our marketing this quarter.”
Dr. Shane BeckerPractice Owner“It lets you see where you're doing well and where there's room for improvement — maximal profit for what you're actually providing.”
Dr. Eric DiMartinoPractice Owner“Their attention to detail stands out — the analysis helps you make the correct decisions to grow your practice and your income.”
Dr. Vinicio CornejoPractice Owner“The data and analytics give us the confidence to see what's working and what's not — and why we're making the decisions we are.”
Dr. Al SimeonePractice Owner“If you're on the fence about going with Lucro, get off the fence and sign up.”
Dr. Kelley HelmendachPractice OwnerPricing
Plans That Grow With Your Practice
Plus from $16/month for the AI, insights and tools. Pro at $169/month to run all three sides on your own numbers. Premium when you want it handled for you.
Questions
Frequently Asked Questions
Who is Lucro for?
Healthcare practice owners and leadership teams who want one clear read on the whole practice — money, patients, marketing and team.
How is Lucro different from accounting software?
It isn't accounting software and produces no accounting deliverables. It tells you what your numbers mean and what to do about them. If you want the books handled too, that's Premium.
What do I get on Plus?
Plus is the AI, a fully populated demo practice, and the tool library. Pro adds your own numbers.
The Leak Is Running While You Decide
Your financials, your schedule and your marketing already agree on what to fix. Pick a plan and see it in minutes.