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Pricing

Choose the Right Way to Use Lucro

Start free. Add Lucro AI on Plus. Connect your practice on Pro. Add the Lucro team when you want the work done for you.

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Save more with annual billing.

Free

$0/month

No card needed

See how the industry performs: the Industry Report, Industry Insights, both guides and a demo practice to explore.

Choose your plan

Included in every plan

  • Industry ReportHow growth-oriented practices perform, from the 2026 Lucro Report.
  • Industry InsightsRevenue, capacity, team, marketing, costs and profit, section by section.
  • Lucro DemoA fully populated practice, so you see the platform in motion.
  • Compensation GuideA structured model for paying your team.
  • Pricing GuideA structured model for setting your prices.
  • The VaultThe video library for practice owners: a selection on every plan, all of it on Premium.

Plus

$16/month

$192 billed annually

Learn how high-performing practices run: Lucro AI, Lucro Flow, a full demo practice, and the capacity, treatment and compensation tools.

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Additionally in Plus

  • Lucro AIAsk how high-performing healthcare practices operate, grow and decide.
  • Capacity CalculatorWhat a practice your size can carry, and where it runs out.
  • Treatment CalculatorWhat each service earns, per visit and per hour.
  • Compensation ToolBuild a pay plan and see what it costs below, at and above goal.
  • Lucro FlowThe guided path through the platform, in the right order.
Most Popular

Pro

$165/month

$1,980 billed annually

Lucro on your numbers. Connect your financials, patient activity and marketing spend, and see what drove each month against targets you set.

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Additionally in Pro

  • Connect Your Practice DataFinancials via QuickBooks, Plaid, CSV or manual — plus practice numbers and marketing spend.
  • Performance AnalysisWhat drove the month, by driver, against your own targets.
  • InsightsEvery category down to the line that moved.
  • TransactionsEvery transaction behind your numbers, sorted by category and month.
  • TargetsSet the standard, then see each result graded against it.
  • Practice DataLog visits, new patients and the other numbers your KPIs are graded on.
  • Scenario PlannerModel a pricing, mix or team change before you commit.
  • Capacity Calculator with Your DataYour real providers, hours and rooms — and the bottleneck.
  • Team CalculatorWhat your team costs against the revenue it produces.
  • Vendor BreakdownWhere your money goes, vendor by vendor, with the trends and outliers.

Premium

Starts at

$375/month

$4,500 billed annually

The Lucro team runs your financial work: weekly bookkeeping, a dedicated account manager, and Benchmarking against practices in your revenue range.

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Additionally in Premium

  • Full suite bookkeepingThe fuller financial picture, kept current by the Lucro team.
  • BenchmarkingYour numbers against practices in your revenue range — top 10%, top 25%, average.
  • ReportsStructured monthly reporting on your practice.
  • Monthly ReviewA guided month-end walk-through of your money, capacity and marketing.
  • Weekly bookkeeping updatesYour books kept current and month-end closed, every month.
  • Dedicated Account ManagerOne person who knows your practice and keeps the work moving.
  • Fractional CFO AccessAdd-onHigher-level guidance on the big decisions — an additional service.
  • CPA and Tax ServicesAdd-onTax planning and coordination by people who know your books — an additional service.
  • Tax Compliance SupportAdd-onFilings, deadlines and documentation tracked through the year — an additional service.
Compare Plans

Four Ways to Grow with Lucro

The industry picture, then the AI and the tools, then your own numbers, then the team that runs the work behind them.

Swipe sideways to compare all four plans →

CapabilityFreePlusProMost PopularPremium
Included in every plan
Industry Report✓✓✓✓
Industry Insights✓✓✓✓
Lucro Demo✓✓✓✓
Compensation Guide✓✓✓✓
Pricing Guide✓✓✓✓
The VaultLimitedLimitedLimitedFull access
Additionally in Plus
Lucro AI—✓✓✓
Capacity Calculator—✓✓✓
Treatment Calculator—✓✓✓
Compensation Tool—✓✓✓
Lucro Flow—✓✓✓
Additionally in Pro
Connect Your Practice Data——✓—
Performance Analysis——✓✓
Insights——✓✓
Transactions——✓✓
Targets——✓✓
Practice Data——✓✓
Scenario Planner——✓✓
Capacity Calculator with Your Data——✓✓
Team Calculator——✓✓
Vendor Breakdown——✓✓
Additionally in Premium
Full suite bookkeeping———✓
Benchmarking———✓
Reports———✓
Monthly Review———✓
Included in Premium — services
Weekly bookkeeping updates———✓
Dedicated Account Manager———✓
Fractional CFO Access———Add-on
CPA and Tax Services———Add-on
Tax Compliance Support———Add-on
Real Client Results
Profit Growth

$45,490

average monthly profit increase in 8 months

Dr. Amanda

Profit Growth

$71,575

average monthly profit increase in 5 months

Dr. Chad

Profit Growth

$60,619

average monthly profit increase in 2 months

Dr. Gabriela

Profit Growth

$58,947

average monthly profit increase in 3 months

Dr. Luke

Revenue Growth

63.34%

revenue growth in 5 months

Dr. James

Revenue Growth

167.38%

revenue growth in 4 months

Dr. James W.

Expense Reduction

−47.55%

decrease in expenses in one month

Dr. Sanio

See It Working

Ask Lucro, Before You Sign Up

A demonstration of Ask Lucro: practice owners ask questions like “Where is my practice leaking profit?” and get plain-language answers from their own practice data — financial, patient and marketing. The figures shown are a sample practice's.

Illustrative numbers. Nothing you type leaves this page.

Frequently Asked Questions

Answers to Common Pricing Questions

What do I get on Free?

The Industry Report and Industry Insights, the compensation and pricing guides, and a demo practice to explore. No card needed.

What does Plus add?

Lucro AI and Lucro Flow, plus the Capacity Calculator, Treatment Calculator and Compensation Tool.

What is the difference between Plus and Pro?

Plus is the AI and the calculators. Pro is Lucro on your numbers: connect your data and the dashboards, ranges and targets become yours.

What data can Pro read?

Three sides. Financials through QuickBooks, Plaid, CSV or manual entry. Practice numbers — visits, new patients, retention, capacity. Marketing spend by channel, set against the patients it produced.

What is included in Premium?

Everything in Pro, plus full suite bookkeeping with weekly updates, Benchmarking, Reports and a dedicated account manager. Fractional CFO, CPA and tax services and compliance are additional services — which is why pricing starts at a base rate.

Is annual billing available?

Yes, on every paid plan. Prices above show the effective monthly figure with the annual amount billed alongside it.

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Pick a Plan or Talk to Us About Premium

Pick where your practice is today. Moving up a plan takes one click.

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