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Pricing

Choose the Right Way to Use Lucro

Start on Plus. Connect your practice on Pro. Add the Lucro team when you want the work done for you.

Choose your planBook a call

Save more with annual billing.

Plus

$16/month

$192 billed annually

For owners who want to see what great looks like: the AI, a full demo practice, and the tool library.

Choose your plan

Included in Plus

  • Lucro AIAsk how high-performing healthcare practices operate, grow and decide.
  • Lucro DemoA fully populated practice, so you see the platform in motion.
  • Capacity CalculatorWhat a practice your size can carry, and where it runs out.
  • Treatment CalculatorWhat each service earns, per visit and per hour.
  • Compensation ToolBuild a pay plan and see what it costs below, at and above goal.
  • Lucro FlowThe guided path through the platform, in the right order.
  • Compensation GuideA structured model for paying your team.
  • Pricing GuideA structured model for setting your prices.
  • The VaultThe video library for practice owners.
Most Popular

Pro

$169/month

$2,028 billed annually

Lucro running on your numbers — financials, patient data and marketing spend, with dashboards, ranges and targets that are yours.

Choose your plan

Everything in Plus, plus

  • Connect Your Practice DataFinancials via QuickBooks, Plaid, CSV or manual — plus practice numbers and marketing spend.
  • Performance AnalysisWhat drove the month, by driver, against your own targets.
  • BreakdownsEvery category down to the line that moved.
  • TargetsSet the standard, then see each result graded against it.
  • Scenario PlannerModel a pricing, mix or team change before you commit.
  • Capacity Calculator with Your DataYour real providers, hours and rooms — and the bottleneck.
  • Team CalculatorWhat your team costs against the revenue it produces.

Premium

Starts at

$375/month

$4,500 billed annually

The platform plus a dedicated Lucro team running the financial work behind it.

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Everything in Pro, plus

  • Full suite bookkeepingThe fuller financial picture, kept current by the Lucro team.
  • Industry Insights and BenchmarkingYour numbers against practices in your revenue range — top 10%, top 25%, average.
  • ReportsStructured monthly reporting on your practice.
  • Weekly bookkeeping updatesYour books kept current and month-end closed, every month.
  • Dedicated Account ManagerOne person who knows your practice and keeps the work moving.
  • Fractional CFO AccessAdd-onHigher-level guidance on the big decisions — an additional service.
  • CPA and Tax ServicesAdd-onTax planning and coordination by people who know your books — an additional service.
  • Tax Compliance SupportAdd-onFilings, deadlines and documentation tracked through the year — an additional service.
Compare Plans

Three Ways to Grow with Lucro

The platform, then your own numbers, then the team that runs the work behind them.

Swipe sideways to compare all three plans →

CapabilityPlusProMost PopularPremium
Included in Plus
Lucro AI✓✓✓
Lucro Demo✓✓✓
Capacity Calculator✓✓✓
Treatment Calculator✓✓✓
Compensation Tool✓✓✓
Lucro Flow✓✓✓
Compensation Guide✓✓✓
Pricing Guide✓✓✓
The VaultLimitedLimitedFull access
Everything in Plus, plus
Connect Your Practice Data—✓✓
Performance Analysis—✓✓
Breakdowns—✓✓
Targets—✓✓
Scenario Planner—✓✓
Capacity Calculator with Your Data—✓✓
Team Calculator—✓✓
Everything in Pro, plus
Full suite bookkeeping——✓
Industry Insights and Benchmarking——✓
Reports——✓
Included in Premium — services
Weekly bookkeeping updates——✓
Dedicated Account Manager——✓
Fractional CFO Access——Add-on
CPA and Tax Services——Add-on
Tax Compliance Support——Add-on
Real Client Results
Profit Growth

$45,490

average monthly profit increase in 8 months

Dr. Amanda

Profit Growth

$71,575

average monthly profit increase in 5 months

Dr. Chad

Profit Growth

$60,619

average monthly profit increase in 2 months

Dr. Gabriela

Profit Growth

$58,947

average monthly profit increase in 3 months

Dr. Luke

Revenue Growth

63.34%

revenue growth in 5 months

Dr. James

Revenue Growth

167.38%

revenue growth in 4 months

Dr. James W.

Expense Reduction

−47.55%

decrease in expenses in one month

Dr. Sanio

See It Working

Ask Lucro, Before You Sign Up

A demonstration of Ask Lucro: practice owners ask questions like “Where is my practice leaking profit?” and get plain-language answers from their own practice data — financial, patient and marketing. The figures shown are a sample practice's.

Illustrative numbers. Nothing you type leaves this page.

Frequently Asked Questions

Answers to Common Pricing Questions

What is on Plus?

The AI, a fully populated demo practice, and the tool library.

What is the difference between Plus and Pro?

Plus is Lucro on a demo practice — the AI, the insights and the tools. Pro is Lucro on your numbers: connect your data and the dashboards, ranges and targets become yours.

What data can Pro read?

Three sides. Financials through QuickBooks, Plaid, CSV or manual entry. Practice numbers — visits, new patients, retention, capacity. Marketing spend by channel, set against the patients it produced.

What is included in Premium?

Everything in Pro, plus full suite bookkeeping with weekly updates, Benchmarking, Reports and a dedicated account manager. Fractional CFO, CPA and tax services and compliance are additional services — which is why pricing starts at a base rate.

Is annual billing available?

Yes, on every plan. Prices above show the effective monthly figure with the annual amount billed alongside it.

Get Started

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